Can your Sales team clearly define what makes you different? Does your sales proposition match your strengths and what you want to be?
We work with your team to build a sales “story” that speaks in a language your customers understand, rather than just a list of products and services that can make it hard to stand out from the herd.
Do your teams believe that message and tell it in a way that makes others believe it? Through coaching and workshops, we can help bring it to life for your commercial teams.
Pipeline & Targeting
Are you spending all your time chasing opportunities that you’re not best placed to win? How do you decide the right prospects to go after?
We help you find the right sales strategy and marketing campaigns to generate the leads which match your strengths.
Keeping the pipeline moving, especially while managing multiple bids, is always a challenge. We work with Sales leaders to build methods, structure and reporting to maintain your team’s “sales rhythm”
In many organisations, a CRM can be seen by the sales team as just another admin chore, rather than really driving sales activity. We can help businesses get more out of the CRM than they put in!
RFPs & Proposals
Are you not winning the bids that you feel you should? Could your RFP responses be letting you down? How can you battle competitors with greater sales and marketing resources?
We work with Sales and Marketing teams to help create bid strategies, proposal structures and presentation skills that have more impact and simplify the response process.
It shouldn't ever be all about the price. But without clear, value-based commercial models, it can sometimes be difficult for customers to choose you. We can help Commercial leaders build a model that really reflects the value you deliver in a way that makes sense to customers and prospects.